Getting opt ins using Facebook

Chapter 4:

Getting opt ins using Facebook

Synopsis

Have you heard of a landing page or opt in page? Marketers online use them to get leads for their email marketing campaign.

Opt-ins

Did you know that it is possible to set up a “Facebook Landing Page” using Facebook? Search for the “Facebook land page app” and install it in your Facebook Fan Page settings.

Then, you’ll have to add in html code into your “before liking” box and “after liking” box. Basically, how a Facebook Landing Page works is you attempt to “bribe” people to “Like” your Facebook page in exchange for access to a free gift.

This free gift could be something like a free e-book or an online video course.

Combine this with your Facebook Advertising funnel, it’s like you are typically paying for leads! This can be a quick way to build your list fast and cheap with highly qualified subscribers.

A non-fan has to “like” your page to get a free gift

New fan gets instant access to the free gift by entering his name and email (this is your code for the opt in box)

Another simpler way of getting leads fast is simply promoting your landing page on your fan wall, since the fan wall is always the most popular and has a lot of eyeballs; the potential of growing your list fast through there is very big.